gorbella said:
Aemon Algiz said:
One thing that you should consider in advertising is how they use Cognitive techniques to influence people.
http://www.mindhacks.com/blog/2006/02/cognitive_psychology.html
http://www.buzzle.com/articles/the-psychology-of-advertising.html
http://www.informaworld.com/smpp/title~db=all~content=t910475125
Enjoy,
Frooz
Thank you, I'm having a bit of a hard time finding relevant research resources, but I'm just getting started. I'm sure I'll find a few things in the ol school database.
I tried to make them into single sentence answers and am so far failing miserably. I will try again when I am feeling more laconic.
How do advertisements affect people and how they communicate with one another?
Advertising changes the way people perceive themselves and others, changes their expectations of social interactions, and changes them into consumers; enforcing a selfish attitude and rude behavior. (semi-colon fail?)
How does it effect society's view of acceptable forms of communication?
People are emulators by nature. For example, the portrayal of women in advertising is not often kind - women are cast in relatively few roles. Deviance from these roles is often seen as a personal failure, effecting the way that people communicate with her, and in turn the way she communicates to others. Thus, advertising promotes negative or harmful communication as socially acceptable.
How has communication changed due to advertising?
Much of the change in interpersonal communication caused by advertising has to do with image. There is an abundance of stereotypes, each it's own culture with specific rules of engagement, supported by brands and images from advertising. Think of any brand, and an assortment of connotations will also come to mind. McDonald's is cheap, prefabricated. Converse sneakers have 'street cred.' Urban Decay has become associated with the hipster subculture, and Jimmy Choo shoes with the wealthy elite. The name brands that one chooses to advertise on the self is in itself a communication about your lifestyle and values.
EDIT: I'm pretty sure I'm missing my own point. Please disregard.
You might try something like this, Frooz.
How is advertising used by corporations to influence the mass market?
Since our community as a whole is bred to be consumers rather than citizens corporations only need to tug these consumers in one direction or another to purchase their products. The entire basis of this marketing is for the gain of the individual as opposed to the group as whole. Demonstrating how our society has become more self fulfilling and advertising takes advantage of those selfish desires.
What kind of tools do advertisers take of advantage of?
Advertisers are well aware that people can be manipulated through the use of Cognitive-Behavioral techniques, such as demonstrated positive reinforcement. Whenever drinking is shown on the television there is never an idea of the depression that drinking can cause, instead the advertiser shows the consumer enjoying various fruits of life: sex, money, and friendship.
I liked your third point. Keep that.
